September 18, 2003

Netflix Appoints Director Of Investor Relations

Deborah T. Crawford Brings Wall Street and Investor Relations Expertise

LOS GATOS, CA -- Netflix, Inc. (Nasdaq:NFLX), the world's largest on-line DVD rental source, announced today the appointment of Deborah Crawford to the position of Director of Investor Relations.

Ms. Crawford brings more than a decade of Wall Street and investor relations experience to the role. She most recently served as Vice President and Director of Investor Relations at Brodeur Worldwide, a global communications consultancy firm, where she provided senior counsel to corporations on investor relations and financial communications issues.

Prior to her position with Brodeur Worldwide, Ms. Crawford served as Director of Investor Relations at NorthPoint Communications where she successfully managed investor relations through the Company's IPO and emergence as a dynamic and influential innovator in telecommunications. Prior to that she led investor relations efforts at SOLA International.

Ms. Crawford also worked in the equity research department at Robertson Stephens. She earned a Bachelor of Arts degree in Political Science from UCLA and a Masters of Public International Affairs from UCSD. She is also a member of the National Investor Relations Institute.

About Netflix

Launched in 1998, Netflix is the world's largest online movie rental service, providing more than one million subscribers with access to a comprehensive library of more than 15,000 DVD titles. For $19.95 a month, Netflix subscribers can rent as many DVDs as they want, with three movies out at a time, and keep them for as long as they like. There are no due dates and no late fees. DVDs are delivered directly to the subscriber's address by first-class mail from shipping centers throughout the United States. Netflix can reach more than half of its subscribers with generally next-day delivery. The company also provides background information on DVD releases, including critic reviews, member reviews and ratings and personalized movie recommendations. For more information on the company, visit www.netflix.com.


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