Netflix is the world's largest online entertainment subscription service. Netflix helps subscribers find movies they love from over 100,000 DVD titles plus a separate library of over 10,000 titles that can be watched instantly on subscribers' TVs and PCs, with no due dates, no late fees, and no shipping fees. Our deep selection, personalized movie recommendations, and quick delivery - nearly 95 percent of subscribers live in areas that can be reached with generally one-business-day delivery - have made Netflix the top-ranked e-commerce company in customer satisfaction and have driven rapid growth in subscribers, revenue and earnings.
Our subscribers love us...
We have been rated No. 1 in online retail customer satisfaction by independent surveys from Neilsen Online and for seven consecutive periods by ForeSee/FGI Research.
Over 90 percent of surveyed subscribers say that they would recommend our service to a friend.
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...because we offer the best online rental experience.
- Continued focus on making the best service even better.
- We lead the rental market in content selection,
offering 100,000 titles on DVD and a separate library of over 10,000 choices instantly streamed to your computer and TV, bundled under one subscription plan.
- Personalized Choices. Proprietary software offers personal movie
recommendations based on each subscriber’s individual movie preferences.
Quick Delivery. Over 100 shipping points enable Netflix to provide more than 95 percent of its subscribers with generally one-day delivery.
- 24/7 toll-free customer service.
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We’re the clear leader of online DVD rental.
- Since we invented online DVD rental in 1999, our
total subscribers have grown at a compound annual
rate of 70 percent.
- Strong growth – In just eight years, online DVD
rentals has grown to an estimated 10 million
subscribers - with total estimated rental revenue
of over $1.5 billion - at the end of 2007.
Solid growth potential for many years –
DVD rental totals approximately $8 billion
annually, so we have room to grow as
more people switch to online DVD rental.
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We intend to expand our leadership
position in online DVD rental into
Internet delivery of content.
- Many of our core competitive advantages transition
well into Internet delivery of content:
– Easy to use and intuitive website
– Personalized movie recommendations
based on more than two billion ratings from
our subscribers
– Relentless focus on continuously improving
the customer experience
– Proven competence in making unlimited
subscription a profitable business model

- Consumer adoption of Internet delivery of content
to the television will grow slowly, as have other new
consumer technology products.
- As Internet delivery emerges, we are uniquely
positioned to offer access to the widest range of
content, through a bundled offering combining DVDs
by mail with instant delivery over the Internet, all
under one unlimited subscription plan.
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In Summary:
Netflix growth strategies.
Leverage our online DVD rental leadership to grow
both subscribers and net income.
Make the best product –
and the best consumer
experience – even better.
Lead the expansion of
Internet delivery of
content by offering our
subscribers both mail delivery and a continuously
improving Internet delivery option.
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Hear from Netflix Executives
 Andy Rendich VP of Operations |
A conversation with Andy Rendich, VP of Operations, as he discusses a day in the life of a DVD at Netflix.
Click here to watch the video.
March 2008 |
 Ted Sarandos Chief Content Officer |
A conversation with Ted Sarandos, Chief Content Officer, as he discusses the long life of the DVD format.
Click here to watch the video.
April 2007
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